Hasen-Bräu in Augsburg: What the Brewery Is and How to Find It
Hasen-Bräu is an Augsburg brewery at Unterer Talweg 87, and it brews Hasen Original, a helles Export. It is a working production brewery with a long local record rather than a sightseeing stop, so the practical way to meet the beer is to order it in an Augsburg Wirtshaus or at a festival where the brewery is pouring. This guide covers what the brewery is, what the beer is like, and where to drink it.
What Hasen-Bräu is
Hasen-Bräu is a regional brewery in Augsburg, with its address at Unterer Talweg 87. The company presents itself as an Augsburg brewing house with a tradition dating to 1464. It is one of the breweries that shape the city's beer life alongside older names and newer craft operations.
Come with the right expectations: this is a production site, not a museum, visitor center or beer hall. The brewery's own pages describe the beers, the history and the delivery side of the business, and its news page reports on events it takes part in. Nothing there promises tours, a shop or regular public tasting hours, so plan your day around drinking Hasen beer in the city, not around a brewery visit. If you want a brewery you can walk into, Riegele Brauerei Augsburg runs a different kind of operation in the same city.
Brewing tradition since 1464 and the Haus-Preu approach
The brewery dates its Augsburg brewing tradition to 1464 and describes itself as obliged to preserve that inheritance. The label term to know is Haus-Preu: the brewery uses it for the house brewing tradition in which Hasen Original is made. In plain terms, it signals brewing to old recipes, by hand and with deliberate time taken over the process.
That is a statement about method rather than a protected style or an official classification, so read it as the brewery's own framing of how it works. The brewery states that it uses carefully selected and strictly controlled raw materials: very soft, clear water, malt from local summer barley, yeast from its own pure culture, and fine aroma hops from the Hallertau. Those four ingredients tell you more about the beer in your glass than any heritage claim.
The beer to order: Hasen Original
Hasen Original is a helles Export, a pale lager in the stronger, maltier Export style rather than a light session helles. The brewery publishes the specs as 12.3 percent original gravity, 5.4 percent alcohol and a serving temperature of 8 to 10 degrees Celsius. At that strength, one or two glasses with a meal is the sensible order for most visitors.
It comes in 0.5-liter bottles and in a 20 x 0.5-liter case, and the brewery's download page lists the trade article numbers for its beers and non-alcoholic drinks. That page is aimed at the restaurant trade rather than at visitors, so treat it as a sign of where the beer is sold: gastronomy. In practice you look for Hasen Original on the drinks list of an Augsburg or Gersthofen Wirtshaus, or in the local drinks trade, rather than at a brewery gate.
Hasen-Bräu in Augsburg's beer life
Hasen beer turns up in the ordinary social life of the region rather than in a single flagship taproom. The brewery's news page has reported on its presence at the Augsburger Bierfestival at Gasthaus Settele, at the Gögginger Frühlingsfest, and at a Wirtshauskirchweih at Gasthof Stern in Gersthofen, along with anniversaries of long-running pubs that pour its beer. These are dated reports, not a calendar, so use them to see the type of venue that serves Hasen and not as a list of things to attend.
For a traveler, that means the brewery is best experienced through the region's Wirtshäuser, festival tents and pub kitchens. Order a helles Export with roast pork, a plate of Käsespätzle (cheese noodles) or a cold cut plate, and you are drinking the way the brewery intends. Gasthaus Settele in Augsburg and Gasthof Stern in Gersthofen are two names the brewery itself connects with Hasen beer.
Where to find Hasen beer in Augsburg
Because Hasen operates as a production brewery with a delivery business, your realistic search is for pubs, Wirtshäuser and festival bars that list it. Beyond the venues named on the brewery's news page, a useful stop is Stadtmarkt, Augsburg's covered market, where stalls and adjoining bars give you a cheap, quick way into local food and drink before you settle on a restaurant for the evening.
If you want a brewery tap where the beer is brewed on the premises, cross the city to Riegele Brauerei in Augsburg and compare the two houses in one trip. For a different historical setting, Thorbräu Augsburg pours its own beer near the Wertachbrucker Tor.
Nearby around Unterer Talweg
The brewery sits at Unterer Talweg 87 in Augsburg, a working part of the city rather than a sightseeing quarter. Plan the brewery address as a landmark you pass or photograph from outside, and build the rest of the day around the center.
A sensible pairing is a walk through the old town with a stop at Café Dichtl in Augsburg for coffee and cake after lunch, then an evening in a Wirtshaus serving Hasen or another local beer. Group the city's food and beer stops with our Augsburg Attractions: 5 Visitor Guides before you commit an afternoon.
Drink Hasen Original where it is poured, not at a brewery gate
Hasen-Bräu is an Augsburg brewery on Unterer Talweg with a documented tradition from 1464, and its signature is Hasen Original, a 5.4 percent helles Export best served at 8 to 10 degrees Celsius. Treat the address as a production site and plan an evening in an Augsburg or Gersthofen Wirtshaus, or a festival with the brewery present, to actually drink the beer.
If you have one free afternoon in the city, put Hasen Original and a Riegele beer side by side and decide which you prefer. Both breweries have their own character, and the comparison tells you more about Augsburg beer than any single glass.
Frequently Asked Questions
Can you visit the Hasen-Bräu brewery in Augsburg?
Hasen-Bräu presents itself as a regional brewery with a delivery business, not as a visitor attraction. The brewery's own pages describe its beers, its history and its news, but not brewery tours or a public taproom. Without a published visitor offer, plan to drink Hasen Original in a Wirtshaus or at an event the brewery takes part in.
What kind of beer is Hasen Original?
It is a helles Export: a pale lager in the stronger, maltier Export style. The brewery gives 12.3 percent original gravity, 5.4 percent alcohol and a serving temperature of 8 to 10 degrees Celsius.
Where in Augsburg can you drink Hasen beer?
Hasen beer is poured in Wirtshäuser and at festivals across Augsburg and the surrounding area, including Gasthaus Settele in Augsburg and Gasthof Stern in Gersthofen. Look for it on the drinks list in local pubs and beer halls.